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Shows: Walter M Sterling


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Walter M Sterling

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Walter Sterling has been in radio since he was 15. He worked for a suburban New Jersey station for minimum wage as an on air DJ. One day the owner said that if he helped dig the ditch for the new transmitter, he would be paid double minimum wage. Of course he turned that down because he was a star. But it did teach him a profound understanding of radio management's value of on-air celebrity.